project: As a mall, I really like MoMA

As a mall, I really like MoMA, Flying a Paper Airplane. Action, 2006

‘Without invitation.’ Two hundred paper airplanes were thrown from the balconies over the atrium of the MoMA on March 24 2006 at 6 pm.
As a mall, I really like MoMA. Flying a Paper Airplane. Action, 2006

The attached text, As a mall, I really like MoMA, addresses issues about Modern Malls of Art, occupation and architecture.
If you also like MoMA as a mall, print as many copies as you wish, and fold the pages into paper airplanes.
The day of the flight is Friday March 24. All the planes will be flown at the same time (6 pm) and location. The signal to launch will be the flight of a yellow airplane.
Please bear in mind:
– On Fridays entry to the museum is free, which means there will be long lines: get there with time to spare.
– Flying zone: from the balconies over the main atrium, as shown in the attached plan.
– Questions:

A poetic protest against the museum as a ‘modern mall of art’. A critique of the new MoMA and its exhibition program; in particular the show: ‘On Site, New Architecture in Spain’.

A lighthearted way to distribute harsh words. The text on the flyers (As a mall, I really like MoMA) addresses issues about ‘modern malls of art’, work and architecture.

Aiming to be an appropriation of the public space of the museum and its audience, and to subvert the politics of art and its mechanisms by taking advantage of the museum’s existence and the multitudes of
visitors. This participatory situation, created specifically for this space, defines a space for utopia and tries to separate art and architecture from their corporate realities.

The balconies on the third, four, fifth and six floors are packed. A yellow plane, signaling the launch, sails into the air. At first, a few white paper airplanes begin shyly dancing in the air. Below, in the atrium, some museum visitors appear unperturbed, as if the rain of paper airplanes in a museum were a natural happening. But within seconds, from six stories above, two hundred paper airplanes appear as clouds of white dust filling the space. Now, onlookers react with enthusiasm, pointing and exclaiming happily as the white planes randomly begin to carpet the floor of the atrium and entry hall below. They catch the planes mid-flight, or snatch them up off the floor. Some hold them in their folded state like museum souvenirs, while others quickly unfold them to read. The guards, caught off guard, react in different ways. One begins to gather the fallen planes from the floor, another spreads his arms officiously to prevent curious visitors from collecting a plane, still another radios for help on his walkie-talkie – “the sixth floor, I think they’re coming from the six floor” – as if the significance of the rain lies within a specific cloud.

Flyers that fly: A light way to distribute heavy words.
Text written by Keith McDermott and Jana Leo
© Jana Leo with the collaboration of Anne Romme and Tona Pellizzi.
© Videos by Gearoid Dolan and Celina Alvarado. Edited by Celina Alvarado.
© Photos by Simon Lund.
Paper airplane text by Jana Leo edited by Adeola Olatokunbo and Keith McDermott
Thanks to all the participants.

For full Project visit:

As a mall I really likes MoMA-Manifesto.pdf